Jan Melissen (Editor), Sook Jong Lee (Editor)ㅣPalgrave Macmillanㅣ March 29, 2011

EAI의 다섯번째 영문 단행본으로 2008년 12월에 진행한 소프트 파워 국제학술 회의에서 발표되었던 논문을 수정•보완하여 단행본으로 편집하였다. 이 책은 아세안 및 한중일의 소프트 파워와 공공외교를 경험적으로 평가•분석하고 있으며, 동아시아에서 바라보는 미국의 소프트 파워에 대한 평가도 함께 다루고 있다. 본 프로젝트는 한국국제교류재단의 지원을 받았다.

이 책에 참여한 아연 연구진 및 집필 논문은 다음과 같다. 

 이내영 (본 연구소 소장, 고려대 정치외교학과 교수), "Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions" (Byong-kuen Jhee and Nae-young Lee)

 이신화 (HK 제도분과장, 고려대 정치외교학과 교수), " The Theory and Reality of Soft Power: Practical Approaches in East Asia " (Shin- wha Lee) 

 이용욱 (HK 일반연구원, 고려대 정치외교학과 교수), "Soft Power as Productive Power" (Yong Wook Lee)

Editorial Reviews

Review

“In the era of Asia’s rise, this timely collection inquires into the various connections between soft power and public diplomacy. It offers a treasure trove of rich empirical data and incisive analysis that is indispensible for a full understanding of this vitally important subject.”--Peter J. Katzenstein, Walter S. Carpenter, Jr. Professor of International Studies, Cornell University

“When Hu Jintao exhorted China to increase its soft power, he triggered wide interest at home and among China's neighbors. This book is a welcome exploration of what it takes to develop soft power in East Asia. The authors make important conceptual and empirical advances. Chinese and other leaders should read it!”--Joseph S. Nye, Jr., University Distinguished Service Professor, Harvard, and author of The Future of Power

Product Description

The importance of soft power is one of the most striking features of contemporary international relations. The concept of soft power has a strong appeal outside the Western world, most countries now makes serious business of developing their public diplomacy, and the challenge of engaging with overseas audiences is under close scrutiny in foreign ministries everywhere. Soft power possesses an almost magical attractive quality in East Asia, to a degree that it never attained in the United States or Europe. This study shows the continuing importance of empirical measurement and critical examination of this analytical concept. The awareness of public diplomacy’s centrality in international relations is also shared in East Asia and recent experience has something to offer to current thinking. Public Diplomacy and Soft Power in East Asia helps to fill in empirical gaps and informs broader conceptual and theoretical debates.

Introduction ｜ Sook Jong Lee and Jan Melissen

1. The Theory and Reality of Soft Power: Practical Approaches in East Asia ｜ Shin- wha Lee

2. Soft Power as Productive Power ｜ Yong Wook Lee

3. Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions ｜ Byong-kuen Jhee and Nae-young Lee

4. Modern Japan and the Quest for Attractive Power ｜ Akiko Fukushima

5. Soft Power and Public Diplomacy: The Case of Indonesia ｜ Rizal Sukma

6. Taiwan’s Soft Power and the Future of Cross- Strait Relations: Can the Tail Wag the Dog? ｜ Yun- han Chu

7. South Korean Soft Power and How South Korea Views the Soft Power of Others ｜ Sook Jong Lee

8. The Limits of China’s Soft Power in Europe: Beijing’s Public Diplomacy Puzzle ｜ Ingrid d’Hooghe

9. Asian Perceptions of American Soft Power 191 ｜ Marshall M. Bouton and Gregory G. Holyk

10. The Complexities of Economic Soft Power: The U.S.-China Case ｜ Benjamin I. Page and Tao Xie

11. Concluding Ref lections on Soft Power and Public Diplomacy in East Asia ｜ Jan Melissen